CV/RESUME

EDUCATION

New York City College of Technology

B.A. / B. Tech in Advertising & Communication Design

• Minor in English Language & Thinking (Cum Laude)

New York University School of Continuing Professional Studies

Certificate in Advanced English and Writing Composition

PANEL HOSTING

• Moderator for MOFT Cafe premiere & Talk: “Living My Flow,” LA FashionWeek, Oct. 18, 2024

• Moderator for MAGIC/Project Show "Impact of Women In Streetwear," Aug. 19, 2024.

• Moderator for a 1v1 fireside chat with Malin Palsson at D-Congress, Mar. 2024.

• Panel moderator at FASHINNOVATION 9th & 11th Worldwide Talks, NYC, Oct. 2023, Sept. 2024.

• Panel moderator at United Nations Conscious Fashion and Lifestyle Network Annual Meeting, Jun. 2023.

TECHNICAL SKILLS

• Adobe Creative Suite

• Digital Photography and Videography

• On-set Lighting

• Editorial Writing and Copywriting

• Video Editing

• Print and Web Design

• Typographic Design

• Copywriting

• Word, Power Point, Some Excel, Figma

PORTFOLIO

Snap Shot
Forbes Contributions
Reverie Magazine

References available upon request.

EXPERIENCE

Forbes
Editorial Contributor
July 2020 – Present

• Contribute journalistic articles on fashion, art, lifestyle, and founder stories, ensuring engaging and informative content.

• Manage SEO and perform keyword research to optimize article visibility and reach.

• Collaborate in curating and developing the 30 Under 30 list for 2023, highlighting emerging talent across industries.

Cassell Inc.
Creative Director
Dec. 2019 – Present

• Lead photography, film direction, copywriting, and editorial design for a wide range of creative projects.

• Collaborate with high-profile clients, including Google Play, Samsung, PetSmart, and Ms. Lauryn Hill, to deliver impactful campaigns.

• Serve as the Founder and Editor-in-Chief of Reverie: PAGE, an online and print magazine, managing content creation, scheduling, interviews, print design, distribution, and business operations.

• Highlight emerging talent and industry leaders through compelling storytelling and innovative editorial layouts.

Translation/UnitedMasters
Creative, Art Director
Jan. 2022 – Sept. 2024

• Developed creative concepts and assets for multi-channel and 360 campaigns, including the inaugural in-person SelectCon event in Brooklyn, which drew over 4,000 attendees.

• Crafted compelling copy for high-profile campaigns featuring brands such as Ally Bank, D’usse, and Beats by Dre.

• Specialized in B2B creative development and establishing branded event identities.

• Collaborated with sister music company UnitedMasters to design campaigns for labels and artists, integrating music and brand storytelling.

Convicts
Creative Director - Contract
June 2014 – June 2022

• Led special projects involving photography, video production, and creative strategy.

• Served as the photographer for The Art of Shaving campaign, delivering compelling visuals.

• Produced videos for a concert series at The Surf Lodge in Montauk, NY, blending creative direction with storytelling.

SEE/KNOW
Community Manager/Market Editor
Apr. 2021 – March 2022

• Developed communication strategies to enhance brand engagement, contributing to See/Know’s social media growth to over 13K followers on TikTok and 10K on Instagram.

• Conducted in-depth research and collaborated with fashion brands to drive e-commerce initiatives and optimize online presence.

VMLY&R
Art Director
Sept. 2021 – Jan. 2022

• Cultivated concepts for social engagement with a focus on strategic implementation to drive audience interaction and brand growth.

• Presented innovative creative strategies to high-profile clients, including Dell and Goldman Sachs, aligning with their brand objectives and market positioning.

The Many
Art Director
June 2021 – Oct. 2021

• Ideated and executed creative direction for projects such as #YouTubeBlack, delivering impactful and culturally resonant campaigns.

• Leveraged graphic design and animation to produce engaging and visually dynamic content for social media platforms.

African Dishout
Social Media Director
Oct. 2020 – May 2021

• Managed social media accounts, engagement, and all online communications to strengthen brand presence.

• Developed communication strategies focused on growth and customer retention, driving increased audience interaction.

Mercer Project
Creative Associate
Aug. 2018 – Sep. 2019

• Documented daily activities, off-site projects, and studio operations to ensure smooth workflow.

• Conceptualized and produced art for mood boards and decks tailored for social platforms, websites, and client needs in the industrial design business.

• Collaborated with founder and fine artist Roy Nachum, providing consultation on various projects and artwork.

Maxima Group, LTD.
Head Photographer
Aug. 2014 – Jun. 2018

• Enhanced workflow efficiency by improving and implementing optimized filing and storage systems for seamless operations.

• Coordinated high-volume photography projects for top brands, including Black Pyramid and Jackthreads, ensuring quality and timely delivery.

• Directed and supervised all aspects of photo shoots, including casting models, location scouting, production, and on-site supervision.

• Managed studio schedules, equipment inventory, and artist collaborations.

• Post-edited, color-corrected, and art-directed all photo assets to maintain brand standards.

• Partnered with the Marketing Director and reported directly to the CEO to align creative efforts with business goals.

Los Angeles Photo Party, Inc.
Manager, East Coast
Aug. 2013 – Sep. 2014

• Managed all East Coast operations, driving business growth through targeted sales outreach efforts.

• Supervised and coordinated staff for on-site and off-site events, ensuring seamless and efficient execution.

• Demonstrated technical expertise in managing and maintaining photo equipment to optimize performance and reliability.

• Oversaw account management, building and maintaining strong client relationships to foster trust and satisfaction.

Thrillist Media Group, LLC
Video Editor
Dec. 2012 – Aug. 2013

• Produced and edited video content, generating over 200K monthly views and driving audience engagement.

• Collaborated with celebrity talent and directed on-set content creation to ensure high-quality productions.

• Managed third-party clients for video production projects, maintaining clear communication and delivering results.

• Provided on-set photography for marketing assets and facilitated their distribution across channels.